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Build a shared picture of your target user: their jobs-to-be-done, pains and gains.
The Persona Canvas creates a representative profile of a target user. It helps teams align on who they are designing for and build solutions around real needs, challenges and desired outcomes.
Define the context: picture, quote, name, age, role and key characteristics.
Describe the jobs-to-be-done.
Capture the main pains.
Capture the gains they value most.